Father's Day & Christmas 2026
A gift for the man who never asks for anything.
It's Only Underwear. Until it isn't.
- Arrives in time for Father's Day when you order by 5 November (Finland) or 3 November (Sweden).
- Delivery within Europe from €4.90.
Not all men are alike
What to get the man who…
Don't know his size?
How to measure a man
Men don't change much. Their size is still worth checking before you buy.
- A man's waist is measured lower than a woman's. Underwear isn't meant to be pulled up to his belly button, let alone his armpits.
- Measure his thigh at the point shown in the picture, with the tape level.
- For the best fit, look at his build as well as the numbers.
Size recommendation
Show size tables
| Size | Waist, cm |
|---|---|
| S | 75–83 |
| M | 84–92 |
| L | 93–101 |
| XL | 102–111 |
| 2XL | 112–119 |
| 3XL | 120–128 |
| Size | Waist, cm |
|---|---|
| S | 75–83 |
| M | 84–92 |
| L | 93–101 |
| XL | 102–111 |
| 2XL | 112–119 |
| 3XL | 120–128 |
| Size | Waist, cm |
|---|---|
| S | 75–83 |
| M | 84–92 |
| L | 93–101 |
| XL | 102–111 |
| 2XL | 112–119 |
| Size | Waist, cm |
|---|---|
| S | 75–83 |
| M | 84–92 |
| L | 93–101 |
| XL | 102–111 |
| 2XL | 112–119 |
| Size | Waist, cm |
|---|---|
| S | 75–84 |
| M | 85–90 |
| L | 91–95 |
| XL | 96–101 |
| 2XL | 102–110 |
| 3XL | 111–120 |
| Size | Chest, cm |
|---|---|
| S | 94–104 |
| M | 104–108 |
| L | 109–113 |
| XL | 114–118 |
| 2XL | 119–123 |
| 3XL | 124–128 |
He wears another brand. What's his size with us?
We don't convert sizes from other brands. Even within one brand, sizes vary with the model, the country and the production batch, so any conversion would be a guess. Two measurements tell us far more. If measuring him isn't an option, a gift card leaves the choice to him.
A gift that changed direction
For Mika Koskinen, running is an exact science. He has logged more than 17,000 kilometres, plans his training to the second and keeps a spreadsheet that tracks even the mileage of his underwear. (New Article will be published on Sunday 18th)
Above all, this was a test of whether the man holds up.
Circular economy, almost
You can buy almost anything second-hand these days. Almost.
Sofas, bikes, wedding dresses, a Volvo with one careful owner. There's exactly one thing nobody wants pre-loved, and it happens to be the thing we make. So we measure durability differently: by how long the man lasts in them. Mika is at 17,595 kilometres.
Choose a giftEleanor Finch
For the man who doesn't want an expensive present.
Expensive isn't the same as valuable. Cheap, on the other hand, has a way of making itself known: "Cheap rolls its way into your crack in the middle of an important speech as if to say 'I'm out too.'"
Read Eleanor's columnGift card
Let him choose.
Gift cards are valid for one year from the date of purchase.
Buy a gift card
