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Boxer RegularBoxer Regular
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Boxer ShortBoxer Short
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Boxer LongBoxer Long
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High StringHigh String
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Drifter BoxerDrifter Boxer
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Boxer Short WBoxer Short W
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Boxer Long WBoxer Long W
Where Your Underwear Comes From (And Why It Even Matters)

Where Your Underwear Comes From (And Why It Even Matters)

A particular friend of mine once dated a gentleman who owned precisely two pairs of underwear. Yes, two. As you might guess, they were kept immaculately clean: one pair worn, one pair folded to ori...

Doomscrolling: from global despair to sore butt

Doomscrolling: from global despair to sore butt

The act of compulsively scrolling through endless bad news, often late at night, long after it’s useful, healthy, or even mildly rational. Symptoms may include dry eyes, existential dread,..

Why you shouldn't buy the cheapest – and is expensive the same as valuable?

Why you shouldn't buy the cheapest – and is expensive the same as valuable?

There’s a certain kind of logic that feels almost rebellious these days: expensive is not the same as valuable. Where expensive shouts as loudly as possible, "Look at me! I paid too much for this, ...

The naked truth: why 10,000 people can’t be wrong

The naked truth: why 10,000 people can’t be wrong

Trust is a tricky thing—impossible to measure, entirely subjective. At our core, we want to believe what people tell us, but in a world where every photo is filtered and every sentence could be AI-...

The Art of Singular Focus

The Art of Singular Focus

Every now and then, I find myself pondering a question: What happened to specialization? Not to be dramatic, but the relentless march toward diversification has turned once-proud brands into chaoti...

Not Just About Boxers

Not Just About Boxers

It started with a silly comment from a male friend of mine: “Boxers are like coffee: everyone has their favorite, but not all are created equal.” Hardly Aristotle material. Over the years, I’ve see...