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Where Your Underwear Comes From (And Why It Even Matters)
A particular friend of mine once dated a gentleman who owned precisely two pairs of underwear. Yes, two. As you might guess, they were kept immaculately clean: one pair worn, one pair folded to ori...

Doomscrolling: from global despair to sore butt
The act of compulsively scrolling through endless bad news, often late at night, long after it’s useful, healthy, or even mildly rational. Symptoms may include dry eyes, existential dread,..

Why you shouldn't buy the cheapest – and is expensive the same as valuable?
There’s a certain kind of logic that feels almost rebellious these days: expensive is not the same as valuable. Where expensive shouts as loudly as possible, "Look at me! I paid too much for this, ...

The naked truth: why 10,000 people can’t be wrong
Trust is a tricky thing—impossible to measure, entirely subjective. At our core, we want to believe what people tell us, but in a world where every photo is filtered and every sentence could be AI-...

Every now and then, I find myself pondering a question: What happened to specialization? Not to be dramatic, but the relentless march toward diversification has turned once-proud brands into chaoti...

It started with a silly comment from a male friend of mine: “Boxers are like coffee: everyone has their favorite, but not all are created equal.” Hardly Aristotle material. Over the years, I’ve see...